Walker sales & marketing inc.

let us help you grow your business in the pet industry

About US

We are a Canadian company representing unique pet products from Canada and other parts of the world. We were founded in 2000 and have extensive experience going back 40 years in the pet industry in Canada and the U.S.

our mission

Our mission is to assist unique pet products manufacturers from around the world achieve their sales and marketing plans in Canada. We have a proven track record of assisting manufactures achieve their sales target in the Canadian market.

our values

WSM continually strive to exceed the expectation of our clients. We pride ourselves in delivering excellent communications to our clients, vendors, and distributors.

What we do

We have the connections with the industry leaders to match your products with the right distributor to increase your sales

Communication

We provide you with our expertise and an extensive contact list of distributors and major industry leaders in the Canadian market. We have open communications with distributors, large independent pet specialty head offices, retailers and end users.

marketing & sales

We work with our clients to develop marketing plans to introduce their products into the Canadian market. We call on all major pet store chains, distributors and grocery/mass head offices on behalf of our clients. We will work with you to achieve your sales plans.

promoting

We will support your product line at retail level to promote and sell, plus raise awareness of your unique product in Ontario. We make sure your product is on shelf with correct tags and good shelf presence.

We build excellent rapport with store owners and build opportunities to showcase products at events such as open houses, vendor days or customer appreciation days. We will display your product at selective pet trade shows.

training

We will do in-store demos whenever possible and educate staff about your product so they become knowledgeable and use this information as a sales tool.

Behind the scenes.

WSM Pet Products helps pet brands break into and thrive in the Canadian market. We combine deep industry expertise with strong connections to major retailers, distributors, and industry leaders. From tailored marketing plans and direct sales outreach to in-store promotion, staff training, and event representation, we work hands-on to secure shelf space, boost visibility, and drive long-term growth for your product.

Gordon Walker

President , CEO

Gordon has 40 years experience in the pet Industry both in the Canadian and U.S.A market. He has an extensive network of contacts in the pet industry. He started this business in 2000 and has helped many brands get market share in Canada and the U.S.

Nathalie Casciato, B. Eng

Director of Sales & Marketing

Nathalie is a Chemical Engineer and possesses over 23 years experience in the pet industry. Her career started in product development with a major pet food manufacturer. She then moved to Sales as a Sales Representative. She joined Walker Sales & Marketing in 2015.

Aida Pineda

Director of Finance

Aida has 25 yrs experience with bookkeeping and provides sales support for Walker Sales & Marketing. She participates in all major pet tradeshows.

Wendy Price, CPSA

Account Executive

Wendy has over 16 years of sales and account management experience, studied advertising design, holds a professional sales certificate and is passionate about the pet industry

SOME OF OUR CLIENTS

Connecting unique pet products to Canada with trusted expertise and proven results.

Walker Sales & Marketing Inc. connects unique pet product manufacturers with the Canadian market. With decades of experience and strong industry relationships, we deliver sales growth through marketing, distribution, promotions, and in-store support.